Marketing plan new product original hospital delivery bed new technology product in china

Keling Medical was founded in 1996 and was awarded the "National hi-tech enterprise"and "Chinese well-known trademark".As one of the leading innovators in the field of medical appliance in China,Keling specializes in the research,development and manufacture.It currently possesses assets of more than 18 million dollars with an occupation of about 120,000 m2.It owns two sole subsidiaries in Shanghai(Center of sale and export) and Yangzhou(Center of R&D and production) and employs 300 workers,40 percent of whom are specialized technicians. Its main products include Operating Tables,Operating Lamps,Examination Lights,Medical Pendants,Delivery Beds,Gynecology Chairs,Suction Units,X-ray Film Viewers,Oxygen Concentrator and Compressor Nebulizer,etc among the ten series of nearly 200 varieties. The "Keling" series of products are approved by CE , ISO9001 and ISO13485.It covers the market all over the country and more than 40% of products are sold on overseas market and enjoy a favorable reputation for their quality,such as Europe,Africa,Middle East,South-east Asia,South America,etc. Keling gives priority to science and technologies,emphasizes the fundamental role of scientific management,keeps exploring ways for sustainable development and has successfully built the brand of "Keling".It is capable of manufacturing 30,000 medical appliances of various models each year with an annual sale of over 52 million dollars.It has won the bids of countless projects of UNICEF,China's Ministry of Health and the National Population and Family Planning Commission of China,etc."Keling Medical,Endless Love and Care" is the commitment made by Keling to its clients;"Striving to Move Clients" is the service aim of Keling. Keling will sincerely cooperate with you and joint our hands to create a splendid future!